After the 2006 municipal electionsJozias van Aartsen stepped down as Parliamentary leader in the House of Representatives and announced that he would not be top candidate for the next elections. The VVD leadership had consciously campaigned in the municipal election on a national ticket. The party however did not reach the set goal of 15% of the votes and actually lost 1.5% of the votes. To fill his position of political leader of the VVD, an internal election was scheduled.
Mark Rutte: the current State Secretary for Education, Culture and Science was the first to put forth his candidacy. His candidacy was backed by the VVD leadership, including the party board. Rutte was the former chairman of the VVD's youth organisation, the Youth Organisation Freedom and Democracy and was also backed by them. After studying history and leading the JOVD Rutte became manager for Unilever. In 2002 he became State Secretary for Social Affairs and Employment. After a cabinet reshuffle he became State Secretary for Education, Culture and Science. Rutte was generally perceived to be on the progressive side of the VVD. He promised "to make the VVD a party for everyone and not just of the elite". His youthful and charismatic appearance have been likened to the leader of the Labour PartyWouter Bos. Rutte was coordinator of the municipal election campaign of the VVD, which caused Van Aartsen's downfall.
Jelleke Veenendaal: she quite unexpectedly put forth her candidacy. She has only been a Member of the House of Representatives since 2003. Before that she worked as medical analyst and a management consultant. In parliament she has been a backbencher. She entered the race when only Rutte was candidate, claiming that without a counter-candidate, the race would be a sham. She entered the race without consulting the party board, though she did consult her husband. She was generally seen as having no chance to win the elections.
Rita Verdonk: the current Minister for Integration, Immigration and Asylum Affairs was last to put forth her candidacy, after a lot of attention from the media. Her candidacy was not backed by the VVD leadership. She was often polled as the most popular minister within the cabinet and was backed by many individual VVD members. Verdonk entered politics in 2003, when she became minister, she had only been member of the VVD for three years, she had been active within the Pacifist Socialist Party and had voted for the Labour Party before 2002. Verdonk was generally seen to be representative to the conservative and populist wing of the VVD. She has proposed cutting taxes and has appealed to the entrepreneurial spirit. She was known as 'Iron Rita', for her stances on immigration and integration and her steadfast politics. She has recruited former Kay van der Linden as her campaign manager, who was also involved in Pim Fortuyn's 2002 election campaign. Verdonk has never been a Member of the House of Representatives and could therefore according to Dutch law not enter parliament if she would have won the internal election.
An independent committee oversaw the elections. 28,788 people voted in this election, which was 74% of the eligible VVD members. They voted mostly by telephone and via Internet. The full results were presented on May 31, 2006, in Hotel Okura in Amsterdam, where it was announced that Mark Rutte obtained 51.5% of the vote and won the election. Rita Verdonk came in second, with 45.5% of the vote. Jelleke Veenendaal obtained 3.0% of the vote.[3][4]
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