The 2003–04 AHL season was the 68th season of the American Hockey League. The league introduced the Willie Marshall Award in honor of the career points leader in the AHL, and awards it to the annual top goal scorer.
The AHL switched from a six division alignment to four divisions within two conferences. The Eastern conference consisted of the Atlantic and East divisions, and the Western conference consisted of the North and West divisions. Twenty-eight teams played 80 games each in the schedule. The Milwaukee Admirals finished first overall in the regular season, and won the Calder Cup, defeating the Wilkes-Barre/Scranton Penguins in the finals.
The 17th AHL All-Star Classic was played on February 9, 2004, at the Van Andel Arena in Grand Rapids, Michigan. Team Canada defeated team PlanetUSA 9-5. In the skills competition held the night before, team PlanetUSA defeated team Canada 18-9.[1]