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1984 New Orleans
1984 New Orleans
	Space Shuttle Enterprise at 1984 World Fair New Orleans
Overview
BIE-class	Specialized exposition
Category	International specialized exposition
Name	Louisiana World Exposition
Motto	World of Rivers
Building(s)	New Orleans Morial Convention Center
Area	84 acres (34 ha)
Visitors	7,335,279
Organized by	Ralph Perlman
Mascot	Seymore D. Fair
Participant(s)
Countries	95
Location
Country	United States
City	New Orleans
Coordinates	29°56′40″N 90°03′45″W / 29.94444°N 90.06250°W
Timeline
Opening	May 12, 1984
Closure	November 11, 1984
Specialized expositions
Previous	1982 World's Fair in Knoxville
Next	Expo '85 in Tsukuba
Universal expositions
Previous	Expo '70 in Osaka
Next	Seville Expo '92 in Seville
Horticultural expositions
Previous	International Garden Expo 83 in Munich
Next	Expo '90 in Osaka
Simultaneous
Horticultural (AIPH)	International Garden Festival

The 1984 Louisiana World Exposition was a world's fair held in New Orleans, Louisiana, United States. It was held 100 years after the city's earlier world's fair, the World Cotton Centennial in 1884. The fair was held from May 12 to November 11, 1984, and adopted the theme "The World of Rivers: Fresh Water as a Source of Life," showcasing the vital role of freshwater systems.^[1]

The 1984 Louisiana World Exposition encountered significant attendance challenges, ultimately becoming the only world's fair to declare bankruptcy during its operation. Several factors likely contributed to this. The exposition's proximity, both geographically and temporally, to the 1982 World's Fair in Knoxville, Tennessee, may have divided public interest. Additionally, the 1984 Summer Olympics in Los Angeles and the 1982 opening of Walt Disney World's Epcot (often referred to as a "permanent world's fair") presented substantial competition for visitors.

As of 2024, there has not been a world's fair in the United States since the 1984 Louisiana World Exposition.

The Fair

The government of Louisiana spent $5 million on the fair; that amount was overseen by Ralph Perlman, the state budget director, who tried to obtain maximum use of the funds.^[2] An 84-acre (340,000 m²) site along the Mississippi River was cleared of rundown warehouses, replaced by the structures of the Fair. This was to be a "Class B" exposition as defined by the Bureau International des Expositions (BIE), the international body governing world's fairs. There were no major exhibits such as had been seen at the 1964–65 New York World's Fair, which started predictions that the fair could be a flop. Although 7 million guests^[1] toured the fair, it was not enough to recoup the $350 million spent to host the event. Paychecks started bouncing, and it was only through government intervention that the gates remained open through the scheduled run. The fair drew 30,000 fewer people in the first month than was predicted.^[3]

One of the fair's more famous attractions was the Mississippi Aerial River Transit (MART). This was a gondola lift that took visitors across the Mississippi River from the fair site in the Warehouse District to Algiers on the West Bank. Also on display was the Space Shuttle Enterprise.

The Fair was held along the Mississippi River front near the New Orleans Central Business District, on a site that was formerly a railroad yard. While the Fair itself was a financial failure, several old warehouses were renovated for the fair, which helped to revitalize the adjacent Old Warehouse District. The fair suffered from poor attendance, but many New Orleanians have fond memories of their fair experiences. Highlights included a monorail, a gondola across the Mississippi River, an aquacade, an amphitheater for concerts, the Wonderwall, and many dining choices, including the Italian Village, the Japanese Pavilion, and Pete Fountain's Reunion Hall.

Navy participation

U.S. Navy's host ship for the 1984 World's Fair was the USS Stump.

USS Lexington visited the fair and was open for tourist visits while much of the crew enjoyed liberty.

USS Harlan County visited the fair for three days and was open for tourist visits, while much of the crew enjoyed liberty.

Mascot

This expo also had the distinction of being the first World Exposition in the history of expos to have an official fair mascot. Seymore D. Fair, a large white costume pelican, became one of the most recognizable figures of any modern-day World Exposition.

Legacy

Some traces of the fair remain today. In the Warehouse District, many of the streets were improved and many old buildings were renovated for businesses that hoped to cater to fair guests. These buildings later were converted to commercial and residential uses. These improvements paved the way for the city's arts district seen today.

The Riverwalk Marketplace and the Ernest N. Morial Convention Center are perhaps the fair's greatest legacy. The exhibition hall of the convention center was the fair's Louisiana Pavilion, it later reopened as a convention center in 1985. Next to the convention center on the corner of Tchoupitoulas and Henderson streets is a steel and fiberglass bust of Neptune and the head of one of his alligators. At the fair, the statues of Neptune, a mermaid and some alligators surrounding them made up Bridge Gate, one of the entrances to the fair. Most other structures and the MART were demolished after the fair closed. The monorails were moved to Florida and re-used at Zoo Miami.^[3] Despite its problems, the fair is fondly remembered by many New Orleans residents, particularly for its noteworthy post-modern architecture, such as the groundbreaking Wonderwall designed by noted architect Charles Willard Moore and his partner William Turnbull.

A bronze copy of Ivan Meštrović's sculpture Christ and the Samaritan Woman was exhibited at the Vatican pavilion and is found today at the Notre Dame Seminary in New Orleans.^[4]^[5]

On November 11, 2014, on the Fair's 30th Anniversary, a large bronze commemorative plaque was unveiled at the corner of Julia Street and Convention Center Boulevard, the heart of the world fair site.