The Redskins continued their ongoing strategy of establishing themselves as dominant NFL franchise for the Southern United States, licensing television broadcast of their games to a network of 40 stations spread across Virginia, the Carolinas, Tennessee, Georgia, Alabama, Mississippi, and Florida.[1]
The team also continued their "Days for Dixie" halftime shows, which highlighted two Southern states each year, marking "Georgia Day" on October 18 and "North Carolina Day" on December 6.[1] Each of these dates featured a guest marching band from the featured state which provided halftime entertainment.[1]
Related to this regional marketing appeal, the Redskins remained the last bastion of racial segregation in the NFL in 1959, with the team standing alone in not including a black player on its roster from 1955 until 1962.[2]
The Redskins offered seats for $5.00 and $4.50, with very few of the premium seats remaining ahead of the season.[3] Season tickets cost $30 for the upper and South boxes and $25 for all others.[3]