Collier's Weekly, which began picking All-American football teams in 1888, had employed Grantland Rice to select its All-American team for 22 years. After Rice wrote a feature story about college football for Look magazine, Collier's replaced Rice in 1948, hiring eight college coaches (paying them $500 each) and billing them as the "Supreme Court of Football."[1] The eight coaches were Frank Leahy (Notre Dame), Matty Bell (Southern Methodist), Tuss McLaughry (Dartmouth), Bernie Bierman (Minnesota), Wally Butts (Georgia), Jeff Cravath (Southern California), Harvey Harman (Rutgers), and Lou Little (Columbia).[2] One of the innovations touted by Collier's for 1948 was the use of news reels provided by Warner Pathe and university athletic departments to study each player. Collier's circulated an initial round of ballots to members of the American Football Coaches Association (AFCA), with their votes narrowing the selections to a group of 55 finalists. The panel of eight then studied the "motion pictures of the players in action" and selected the Collier's All-American team.[2]
Collier's new affiliation with the AFCA ended the Saturday Evening Post's association with the group as its All-American selectors. The competition for All-American selectors led Time to write an article in September 1948 about the "scrimmage" between the magazines: "No college football star hoping to make All-America takes it more seriously than the magazines which pick them. To the magazines All-Americas are a deadly business, an important piece of promotion involving the prestige of the magazines as well as their hired experts."[1]
The Associated Press based its selections on a poll of several hundred staff writers, newspaper sports editors and broadcasters. The AP reported that its voters overwhelming agreed on five of the first-team selections -- Dick Rifenberg of Michigan at end, Buddy Burris of Oklahoma at guard, Charlie Justice of North Carolina at back, Doak Walker at quarterback, and Bill Fischer of Notre Dame at tackle.[3]
The first selection of separate offensive and defensive All-American squads
The biggest controversy in the 1948 All-American selection process concerned the widespread use of offensive and defensive specialists, resulting from the adoption of an unlimited substitution rule. The Associated Press considered selecting separate offensive and defensive teams, but opted to continue the tradition of picking a single squad of 11 All-Americans. The AP reported on its decision as follows:
"Sharpest argument this year over bestowing All-America honors centered on the merit of recognizing men who played only offense or defense under the spreading 'two platoon' system. Separate defensive and offensive All-America first teams were proposed. Should the present cleavage widen this could become a possibility."[3]
In the end, the AP named only three platoon players to its All-American teams—offensive specialists, Rifenberg, Justice and Bobby Stuart.[3]
The Central Press Association noted that its 1948 All-American eleven "is not necessarily a true All-American team because of the present-day system of using two teams, an offensive and a defensive unit."[4]
It was the International News Service (the wire service operated by the Hearst newspapers) that in 1948 became the first to break with tradition by naming separate All-American teams on offense and defense. The INS described its decision in its article announcing the selections:
"The days of selecting 11 men on an All-American first team are over, until such time as the unlimited substitution rules are altered. INS thus picks its All-America as the game is now played with the 22 man squad divided into an offensive team and a defensive team."[5]
INS sports editor, Lawton Carver, wrote that the "era of the iron man in football is rapidly passing," as an increasing number of players were being "tutored and geared to specialize for offense or defense and must be recognized for the part they play."[6]
Consensus All-Americans
For the year 1948, the NCAA recognizes seven published All-American teams as "official" designations for purposes of its consensus determinations. The following chart identifies the NCAA-recognized consensus All-Americans and displays which first-team designations they received. The chart also reflects the published point total from the UP poll.
Art Weiner, North Carolina (College Football Hall of Fame) (FW-1; NEA-3; CP-3; TSN-2; LK; NYS)
Jim Powell, Tennessee (NEA-3)
Warren Huey, Michigan State (FW-2)
Dan Garza, Oregon (FW-3)
Tackles
Leo Nomellini, Minnesota (College and Pro Football Hall of Fame) (AFCA; AP-1; FW-1; INS-1 [offensive guard]; NEA-1; TSN-1; UP-1; CP-1; LK; CT [g]; NYS; WC-1)
Alvin Wistert, Michigan (College Football Hall of Fame) (AFCA; FW-2; NEA-2; UP-1; CP-1; TSN-1; CT; WC-1)
Tim Turner, California (INS-1 [defense])
Al DeRogatis, Duke (College Football Hall of Fame) (AP-2; UP-2; NEA-3; CP-3; CT)
Doak Walker, SMU (College and Pro Football Hall of Fame) (AFCA [qb]; AP-1; FW-1; INS-1 [defense]; NEA-1; TSN-1; UP-1; CP-1; CT; LK; NYS [hb]; WC-1)
Charlie Justice, North Carolina (College Football Hall of Fame) (AFCA [hb]; AP-1; FW-2; INS-1 [offense]; NEA-1; TSN-1; UP-1; CO-1; CP-1; CT; WC-1)
Jackie Jensen, California (College Football Hall of Fame; 1958 American League MVP) (AFCA [fb]; AP-3; FW-1; NEA-1; INS-1 [offense]; TSN-1; UP-1; CP-1; CN; LK; WC-1)
Emil Sitko, Notre Dame (College Football Hall of Fame) (AP-2; FW-1; TSN-1; UP-2; NEA-2; CP-2; LK; NYS [hb])
Clyde Scott, Arkansas (College Football Hall of Fame) (AFCA [hb]; AP-2; INS-1 [offense]; NEA-3; TSN-2; CT)
Norm Van Brocklin, Oregon (College and Pro Football Hall of Fame) (AP-3; FW-2; INS-1 [offense]; NEA-2; UP-2; CP-3)
John Rauch, Georgia (College Football Hall of Fame) (AP-2; FW-1; NEA-3; UP-2; CP-2; TSN-2; LK; WC-1)
NEA = Newspaper Enterprise Association, based on a consensus of coaches, scouts, officials, opposing players, and "others qualified to judge players and accurately weigh their value."[11][12]