Urun daya

Urun daya (bahasa Inggris: crowdsourcing) adalah proses untuk memperoleh layanan, ide, maupun konten tertentu dengan cara meminta bantuan dari orang lain secara massal, secara khusus melalui komunitas daring.[1] Proses ini sering kali digunakan dalam penggalangan dana maupun aksi sosial, dan dilakukan secara dalam jaringan dan luar jaringan.[2] Cara kerjanya dengan menggabungkan usaha dari beberapa sukarelawan atau pekerja paruh waktu, yang mana setiap dari mereka memiliki inisiatif tersendiri untuk mencapai hasil yang maksimal. Istilah "crowdsourcing" adalah lakuran dari "crowd" dan "outsourcing".

Istilah ini dibuat pada tahun 2005 dan sudah diaplikasikan dalam berbagai kegiatan.[3] Contoh penerapannya adalah Wikipedia, yang membutuhkan banyak sukarelawan dalam membentuk sebuah proyek ensiklopedia internet untuk bisa diakses dan dapat dibaca siapa saja.

Referensi

  1. ^ "Crowdsourcing - Definition and More". Merriam-Webster.com. 31 Agustus 2012. Diakses tanggal 2014-02-03. 
  2. ^ Howe, Jeff (2006). "The Rise of Crowdsourcing". Wired. 
  3. ^ Safire, William (5 Februari 2009). "On Language". New York Times Magazine. Diakses tanggal 19 Mei 2013. 
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