Robert Cialdini

Robert B. Cialdini
Robert Cialdini
LahirRobert B. Cialdini
Nama lainDr. Robert B. Cialdini
PekerjaanPsikolog, Penulis
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Robert Cialdini (lahir 27 April 1933) adalah seorang psikolog dan profesor emeritus dari Universitas Arizona yang dikenal melalui bukunya berjudul "Influence: The Psychology of Persuasion" (Pengaruh: Psikologi dari Persuasi).[1] Buku tersebut menjadi buku terlaris versi majalah The New York Times dan dinobatkan oleh majalah Fortune sebagai salah satu dari 75 buku bisnis terpintar.[2][3] Sejak diterbitkan pada 1984, buku tersebut telah dicetak hingga lima edisi.[4] Buku lain yang juga dituis oleh Cialdini adalah "Influence at Work" (Pengaruh dalam Dunia Kerja), "Influence:Science and Practice" (Pengaruh: Sains dan Praktik) dan "Yes!: 50 Scientifically Proven Ways to Be Persuasive" (Ya!: 50 Cara untuk Menjadi Lebih Persuasif).[3] Cialdini mendapatkan gelar sarjananya dalam bidang psikologi dari Universitas Wisconsin pada 1967 dan ia kemudian melanjutkan pendidikannya di Universitas North Carolina, mengambil jurusan psikologi sosial dan mendapatkan gelar Ph.Dnya.[1] Setelah itu, ia menjalani studi post doktoral di bidang psikologi sosial di Universitas Columbia.[1] Sebagian besar dari penilitian Dr. Robert Cialdini berfokus pada persuasi dan aplikasinya dalam pemasaran.[1]

Referensi

  1. ^ a b c d (Inggris) Robert Cialdini, RobertCialdini.com. Diakses pada 22 Juli 2011.
  2. ^ (Inggris) The Smartest Books We Know, CNN Money. Diakses pada 22 Juli 2011.
  3. ^ a b (Inggris) Books Diarsipkan 2011-07-13 di Wayback Machine., Influence at Work. Diakses pada 22 Juli 2011.
  4. ^ "Finding the 'Weapons' of Persuasion to Save Energy", New York Times, New York, 21 June 2010 


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