Pengguna aktif

Jumlah pengguna aktif adalah metrik kinerja untuk kesuksesan produk internet seperti layanan jejaring sosial, permainan daring atau aplikasi peranti bergerak. Ini mengukur berapa banyak pengguna yang berkunjung atau berinteraksi dengan produk atau jasa sepanjang jangka waktu tertentu.[1] metrik tersebut umumnya dirancang per bulan dengan sebutan pengguna aktif bulanan,[2] per pekan dengan sebutan pengguna aktif per pekan,[3] atau per hari dengan sebutan pengguna per hari.[4]

Referensi

  1. ^ Henry, Theresa F., et al. "Socially awkward: social media companies' nonfinancial metrics can send a mixed message." Journal of Accountancy, Sept. 2014, p. 52+. Business Collection. Accessed October 25, 2018.
  2. ^ "Free Internet Dictionary by Farlex: MAU". 
  3. ^ Darrow, Barb (September 12, 2017). "How Slack Plans to Make It Easier to Chat With Colleagues at Other Companies". Fortune. Diakses tanggal February 16, 2019. 
  4. ^ Shaban, Hamza (February 7, 2019). "Twitter reveals its daily active user numbers for the first time". The Washington Post. Diakses tanggal February 16, 2019. 

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