DoubleTree

DoubleTree by Hilton
Swasta
IndustriHotel
DidirikanJanuari 1969; 55 tahun lalu (1969-01) di Scottsdale, Arizona, Amerika Serikat
PendiriSamuel F. Kitchell[1][2]
Kantor pusat
McLean Virginia
,
Amerika Serikat
Cabang
677 (2023)[3]
Wilayah operasi
Seluruh dunia
IndukHilton Worldwide
Situs webwww.hilton.com/en/brands/doubletree-by-hilton/
Facebook: Doubletree X: doubletree Instagram: doubletree LinkedIn: doubletree-hilton Youtube: UCqBZmHn5oL1vK7LoXkpOcsA Pinterest: doubletree Modifica els identificadors a Wikidata

DoubleTree by Hilton adalah sebuah jaringan hotel asal Amerika Serikat dan merupakan bagian dari Hilton Worldwide. Sebagian besar hotel DoubleTree dimiliki oleh entitas lain, yang dioperasikan dengan metode waralaba, tetapi ada juga yang dioperasikan sendiri oleh Hilton Worldwide.[4] DoubleTree merupakan merek Hilton yang jumlah hotelnya paling cepat tumbuh sejak tahun 2007, dan juga menjadi merek Hilton yang jumlah kamarnya paling cepat tumbuh pada periode 2007–2015.[5][6][7][8][9][10]

Pangsa pasar DoubleTree mirip dengan Hilton Hotels & Resorts. Salah satu ciri khas DoubleTree adalah biskuit butir cokelat yang mulai disajikan pada awal dekade 1980-an untuk penginap naratama dan naratetama, tetapi kini disajikan pada semua penginap. Biskuit ini dibuat oleh Christie Cookie Co. sejak tahun 1996.[11]

Hingga tahun 2023, terdapat 677 hotel dengan jumlah kamar sebanyak 154.708 yang bermerek DoubleTree.[3]

Sejarah

Sebuah hotel DoubleTree di Denver

Hotel Doubletree pertama dibuka di Scottsdale, Arizona, pada tahun 1969.[12] Hotel ini terletak di bawah Scottsdale Fashion Square dan dibangun oleh Sam Kitchell.[2]

Pada bulan September 1996, Doubletree Corporation mengakuisisi Red Lion Hotels seharga $1,2 miliar dan mengubah nama sebagian besar properti-properti mereka menjadi Doubletree.[13] Selanjutnya, pada bulan Desember 1997, Doubletree Corporation bergabung dengan Promus Hotel Corporation, sehingga menyatukan merek Doubletree dan Red Lion dengan Hampton Inn, Homewood Suites, dan Embassy Suites.[14] Pada bulan Desember 1999, Hilton Hotels Corporation mengakuisisi Promus Hotel Corporation seharga $3,1 miliar, sehingga merek Doubletree menjadi berada di bawah naungan Hilton Worldwide.[15]

Pada awal tahun 2011, Hilton Worldwide meluncurkan logo dan nama baru untuk jaringan hotel ini, yang awalnya "Doubletree" diganti menjadi "DoubleTree by Hilton".[16] Dalam klasifikasi Hilton Worldwide, DoubleTree dikategorikan sebagai hotel kelas Upscale (atas).[17]

Strategi waralaba DoubleTree pun mampu meyakinkan beberapa operator hotel untuk bergabung ke dalam jaringan. Strategi ini berbeda dengan Marriott ataupun Sheraton yang bergantung pada pembangunan hotel baru untuk meningkatkan jumlah propertinya. DoubleTree juga menyediakan opsi lebih murah untuk dapat bergabung ke dalam waralaba, sehingga dapat meningkatkan jumlah properti, sekaligus menjaga properti yang telah bergabung agar tidak keluar dari jaringan.[18]

Hotel DoubleTree terbesar, dengan 1.094 kamar, dibuka di Orlando, Florida di International Drive pada tahun 2009 setelah direnovasi dengan biaya $35 juta.[19]

Referensi

  1. ^ Samuel Kitchell. Amherst College. Accessed December 2017.
  2. ^ a b "Three-Way Expansion for Fashion Square". Arizona Republic. ISSN 0892-8711. Diakses tanggal 2017-12-24. 
  3. ^ a b "HILTON WORLDWIDE HOLDINGS INC. FILED THIS 10-K ON FEBRUARY 07, 2024". Investis. 9 Februari 2023. 
  4. ^ Doubletree Diarsipkan 2014-02-27 di Wayback Machine.. World Franchising. Accessed October 2013.
  5. ^ "FORM 10-K HILTON HOTELS CORPORATION". getfilings.com. Advameg. Diakses tanggal 2 April 2017. 
  6. ^ "FORM 10-K HILTON HOTELS CORPORATION" (PDF). media.corporate-ir. Phoenix IR. Diakses tanggal 2 April 2017. 
  7. ^ "FORM 10-K Hilton Worldwide Holdings Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Diakses tanggal 2 April 2017. 
  8. ^ "FORM 10-K Hilton Worldwide Holdings Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Diakses tanggal 2 April 2017. 
  9. ^ "FORM 10-K Hilton Worldwide Holdings Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Diakses tanggal 2 April 2017. 
  10. ^ "FORM 10-K Hilton Worldwide Holdings Inc". UNITED STATES SECURITIES AND EXCHANGE COMMISSION. Diakses tanggal 2 April 2017. 
  11. ^ https://www.doubletreecookies.com/history
  12. ^ Doubletree by Hilton. Entrepreneur. Accessed December 2014.
  13. ^ "Doubletree Acquires Red Lion Another Name Change In Store For Downtown Hotel?". The Spokesman-Review. 14 September 1996. Diakses tanggal 14 Juli 2024. 
  14. ^ Promus and Doubletree Hotel Companies Will Merge. The New York Times. Accessed December 2014.
  15. ^ Hilton to Buy Promus Chain, Creating One of Biggest Hotel Groups. The New York Times. Accessed December 2014.
  16. ^ DoubleTree by Hilton Introduces New Global Brand Identity, Creating One of Biggest Hotel Groups. Business Wire. Accessed December 2014.
  17. ^ "22 Hilton Hotel Brands: Lifestyle, Midscale, Upscale, Luxury & More". Upgraded Points. 13 Juli 2024. Diakses tanggal 14 Juli 2024. 
  18. ^ Karmin, Craig. "Hotel Operators Ready to Rumble Over Upgrades". Wall Street Journal. ISSN 0099-9660. Diakses tanggal 2015-10-23. 
  19. ^ "ORLANDO GETS WORLD'S LARGEST DOUBLETREE HOTEL". Design Curial. Diakses tanggal 3 April 2017. 

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