Analisis situasi

Analisis situasi merupakan tahap pengumpulan data yang ditempuh peneliti sebelum merancang dan merencanakan program.^[1] Analisis situasi bertujuan untuk mengumpulkan informasi mencakup jenis dan bentuk kegiatan, pihak atau publik yang terlibat, tindakan dan strategi yang akan diambil, taktik, serta anggaran biaya yang diperlukan dalam melaksanakan program.^[1]

Jenis

Pada umumnya, proses analisis situasi terdiri dari analisis situasi internal dan analisis situasi eksternal.^[2]

Analisis situasi internal merupakan tinjauan ulang secara menyeluruh terhadap persepsi dan tindakan organisasi.^[2] Jenis dari analisis situasi internal adalah hubungan personal (personal contact), informasi kunci (key informan), Internet, bdan pengawas (advisory board), ombudsman, dan penelitian lapangan (field research).
Analisis situasi eksternal merupakan tinjauan ulang secara sistematis latar belakang masalah yang berada di luar organisasi.^[2] Jenis dari analisis situasi eksternal mencakup data sekunder (studi pustaka), survei, pengamatan, dan analisis isi.

Referensi

^ ^a ^b (Inggris) Cutlip, Center, & Broom. 1985. Effective Public Relations. Prentice-Hall. Page 205.
^ ^a ^b ^c Manajemen Public Relations. Diakses 25 Mei 2010.

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